What do we get from blogging?
What is a blog? According to Google, it is a regularly updated website or web page, typically one run by an individual or small group that is written in an informal or conversational style.
Blogging for companies, ventures, or anything else that could earn you money has a very simple aim – to place your website higher in Google SERPs, a.k.a. to improve your exposure.
As a company, to keep selling your products and services, you depend on customers. You rely on blogging as a new business to help you meet these customers and draw their attention.
Without blogging, your website would remain invisible, while running a blog makes you searchable and competitive.
The more regular and good your blog posts are, the higher your website's chances of getting your target audience noticed and visited. In other words, a blog is an effective tool for lead generation. Add a great call to action (CTA) and turn your website traffic into leads of high quality.
So, a blog's main purpose is to bind you to the audience concerned. Another is improving your traffic and adding value to your website.
It builds trust with your audience when you use your niche knowledge to create insightful and engaging posts. Great blogging makes your business look more credible, especially if your brand is still young and unknown. This also guarantees visibility and authority.
What is the difference between blogs and websites?
A majority of people still wonder whether there is any difference between a blog and a website. What is a blog and what is a website? It’s even more challenging to differentiate between the two today. Many companies are integrating blogs into their sites to perform the same function.
Blogs cultivate great interaction with readers. Readers have the opportunity to comment and voice their numerous opinions to the audience. On the other hand, static websites consist of the content displayed at static pages. Owners of static websites seldom change their pages. Blog owners update their site with new blog posts on a regular basis.
Key elements defining a static site blog post include a date of publication, author link, classes, and tags within a byline. Although not all blog posts have all these line elements, there are none of these things on static website sites.
From a visitor perspective, the content on a static site will not change from one visit to the next.