Your website as your digital strategy opportunity
Your website as your digital strategy opportunity

Your website as your digital strategy opportunity

Tomasz Rogalski

Marketing has developed, human behaviour and marketers should continue to do so. "Digital approach is a method that is constantly evolving with which we always strive to be better and more effective. Deeper insight leads to a better approach and both are pushing for increased ROI campaign."

It's simpler than ever to build a website. It is the basis of your digital strategy and one of the most efficient ways to advertise your products.

It can be an interesting method to create, refresh or update your website, but it can also become stressful in the brief run. 

If you're developing a website for a college, users could include everyone from your prospective applicants, to parents, to students, to faculty, to alumni, and so on. Beyond those audiences, you've also got internal teams who will be using your site to complete their administrative and communications

With various voices weighing in on how the site should look, sound, and operate, and competing for "must-have" characteristics and content kinds jostling for attention, even the most patient user experience pros, designers, and developers will face some significant hurdles.

The best way to ensure you're making the right choices is to put the focus on your website users.

Wisely select your off-site channels. To guarantee that your internet audiences and customers are focused, you will need to create decisions that match their digital practices, including where they spend their time online, the kinds of mobile devices they use and how they use them, and the kinds of data they seek in different locations. You'll have to find out how online they want to communicate with you. Ramping doesn't make sense.

There is no shortage of digital platforms accessible to communicators beyond your website today, including emails, SMS, social media accounts, and even media and messaging based on apps. In reality, the sheer variety of possibilities could rapidly become daunting — unless you concentrate on selecting the correct channels versus using all the channels.